Meet VOLT

VOLT represents what it truly means to be a CrossFitter.

The grit of getting through a hard workout, the moments that aren’t all smiles, and the relentless mentality required at every level of the sport, from Rookie to Elite. That’s who we build for.

OUR ORIGIN

VOLT was born from frustration. After transitioning from playing football at a high level to CrossFit, founder George Jones quickly noticed a lack of real innovation in the space. Seven pairs of grips in two years told the same story, poor performance and bulky, flappy material that got in the way during transitions.

Fed up with compromising, the idea for VOLT’s hero product was born in the sauna of the box. The result was the UltraGrip+, a grip built to perform at the highest level and introduce something the market had never seen before, the MagnaSafe system. A seamless way to keep grips secured to the wrist. No flapping. No compromise.

George also recognised that community often stopped at the walls of each box. While CrossFit thrived locally, it rarely extended beyond location, despite athletes across the UK training to the same standards and competing nationally. Finding like-minded, equally driven people to train and compete with could be difficult if you were limited to your own box.

VOLT was built to change that. More than a brand, it became a conduit for relentless athletes to connect under one flag, regardless of location. Through the VOLT Athletes, the VOLT Family affiliate scheme, and our commitment to hosting events, community is now a core pillar of VOLT.